The BrainSmart Leader is designed to stress the emergence of a new type of leader, one who applies the latest thinking on the brain and applies it to business situations. It’s a leader who stresses the importance of linking communication to company goals while at the same time building the teams’ thinking skills, their ability to learn and adapt to an ever changing work environment and to be responsible for their own destiny. All of this culminating in an exponential growth of the company’s most important resource – it’s human assets.